Ascendant NFT marketplace Blur announced Tuesday that it will soon airdrop some $300 million worth of additional tokens to loyal users, days after overtaking once-untouchable competitor OpenSea as the most popular Ethereum NFT trading platform by trading volume.
Blur will release 300 million of its native BLUR tokens to traders over the course of the platform’s “Season 2,” which has already begun. BLUR is currently trading at $0.99, according to CoinGecko.
“Season 1,” which culminated with the debut of its native token BLUR last week, saw Blur dole out “care packages” of BLUR to traders who transitioned to the platform from a competing NFT marketplace, listed NFTs on the platform immediately following its October launch, or used Blur to bid on NFTs.
“Season 2” will see tokens distributed to traders in a more fixedly gamified program, according to the company. Blur customers will be assigned a “loyalty score” based on their interaction with and commitment to the trading platform, and buyers and sellers who refrain from using any other NFT marketplace will receive a 100% loyalty score, for example.
A user’s loyalty score, in combination with the quantity of NFTs they list, will determine how many BLUR tokens they will ultimately gain in a later airdrop.
300M+ BLUR will be distributed to the community in Season 2.
What’s the secret to maximizing rewards? Loyalty.
Users with 100% loyalty have the highest chances of Mythical Care Packages, which are worth 100x Uncommon Care Packages.
Here are 3 ways to maximize your loyalty👇 pic.twitter.com/Cgiemrvpxh
— Blur (@blur_io) February 21, 2023
Under this new loyalty system, even minor actions can potentially boost a user’s odds of receiving more BLUR. The company implied Tuesday that even quote-tweeting its Twitter
